Scouting prices for local wedding photography, i placed a phony ad on craigslist describing that i wanted a basic photo coverage of a wedding 6-8 hours long(including 2 hours before the wedding, ceremony, and reception) and with about 35-40 people in attendance...id say, an average, small sized wedding.
Within 5 hours, i got back over 150 responses!Sorting through them i grabbed a pen and paper and started jotting down nots, about 90 of them were worthy, IMO, to shoot a wedding...the others were your typical GWC(Guy\Girl with Camera) that had no experience or clue what they were doing. Out of those 90 potentials, about 40 of them were pretty pricey but were VERY good...average price for the more expensive ones were 3000-4000 dollars...expensive but fair considering the work they could deliver. The remaining 50, 5 of those were astronomically high...like to the point i laughed out loud...8000-15000 dollars and they really were nothing special.
Which brings me to the remaining 45...on average these guys were charging 500 dollars....and most of them were quite good. We'll say a worse case scenario and figure 8 hours...thats 62ish an hour...just for the actual shooting...dont forget to factor in all the hours it takes to post process hundreds or thousands of images, plus materials for printing, scrapbooking, albums, etc.
How are these guys making any money?!? I dont get it? I ran a few numbers and id be lucky to be making minimum wage at that sort of pricing after i factored in all my time and expense! I know times are tough and people are having a hard time shelling over money but wow, just wow! Their making it very difficult for aspiring professionals to make any money!
Edit: in the time it took me to write this, i received another 15 responses...lol